Rutgers School of Communication and Information delivers non-credit professional education that prepares working professionals for the evolving demands of modern organizations. Its DAM certificate programs are among the most specialized and recognized in the industry.
Roswell, Georgia, March 13, 2026/Press Release/ — Avyre is proud to announce the strengthening of its partnership with Rutgers University Continuing and Professional Studies (CPS), part of the Rutgers School of Communication and Information. Through this partnership, more professionals will be encouraged to pursue the DAM certification, strengthening the industry’s collective expertise and the core competencies required to deliver optimal DAM outcomes across organizations.
Whether someone is new to DAM, stepping into it from a stretch role, or looking to go deeper into topics like AI and emerging technology, Rutgers Continuing and Professional Studies offers a fast, focused path to real competency.
This empowers Avyre’s clients’ teams to hit the ground running—certified, current on emerging technology, and connected to a strong professional network from day one.
"The best DAM professionals never stop learning. What Rutgers CPS has built isn't a one-and-done certification—it's a learning community where professionals grow their skills, mentor one another, and stay ahead of a rapidly evolving field. That's the foundation that benefits our customers and the entire industry."
– Robin Parisse, Director of Customer Enablement, Avyre
"Effective Digital Asset Management requires more than technical fluency. It demands a grounded understanding of the principles that drive best practices and why those practices exist to serve the people and processes the technology supports. On-the-job experience is valuable, but there's a distinct advantage in learning from an agnostic perspective, one not shaped by a vendor's roadmap or an employer's priorities. That kind of independent foundation doesn't just make you a better practitioner, it makes you a more credible and adaptable one.”
– John Price, Sr. Solution Consultant, Avyre
Rutgers CPS’s professional certificate programs in Digital Asset Management are among the only accredited DAM certification offerings in the industry. Available at multiple levels, the programs are structured as cohort-based learning experiences that go well beyond one-time training, enabling participants to build practical skills in emerging technologies.
“Digital Asset Management has become a strategic enterprise function — and the professionals leading it need both strategic insight and operational discipline to deliver results that last. Our certificate programs prepare them for exactly that, focusing on governance, metadata, integration, and enterprise implementation, taught by experienced industry practitioners. By partnering with Avyre, we are aligning that education with real-world implementation expertise, so professionals can move digital asset strategy from concept to sustained organizational impact.”
– Julie Johnson Ed. D., Assistant Dean and Director, Continuing and Professional Studies
“Continuing and Professional Studies enables the Rutgers School of Communication and Information to collaborate with organizations at the forefront of digital transformation. Our partnership with Avyre reflects a shared commitment to advancing the strategic and operational capabilities required to manage digital assets effectively and lead enterprise change.”
– Mark Aakhus, Interim Dean, Rutgers School of Communication and Information
Beyond supporting customers, Avyre and Rutgers CPS share a commitment to elevating the broader DAM profession. Rutgers CPS’s cohort model fosters a community of practitioners who mentor one another long after completing their coursework, strengthening the expertise that the entire industry depends on.
Avyre is a leading provider of DAM/PIM consulting, implementation, and optimization services that help businesses realize their digital transformation goals.
With a team of thought leaders, digital strategists, solution architects, and technologists, Avyre delivers the DAM and PIM solutions and ecosystems needed to meet emerging business demands, improve content lifecycles, and drive business success.
Rutgers Continuing and Professional Studies, based within the School of Communication and Information, delivers non-credit professional education that prepares working professionals for the evolving demands of modern organizations.
Its DAM certificate programs are among the most specialized and recognized in the industry. Learn more at sci.rutgers.edu/cps.
