Avyre + Rutgers Continuing and Professional Studies (CPS)
Invest in Your
DAM Expertise
Great DAM programs aren’t built by platforms alone. They’re built by skilled, knowledgeable people who understand how to govern, scale, and lead digital asset management strategically.
The organizations that get the most from their DAM investments are the ones with professionals behind them who can translate technology into business value.
That’s why Avyre partners with Rutgers Continuing and Professional Studies to connect our clients and community with one of the most respected DAM certificate programs available today.
Whether you’re new to DAM, deepening your expertise, or preparing your organization for AI-powered content operations, Rutgers offers a clear path forward; taught by active industry professionals, 100% online, and designed for working professionals like you.
DAM Certificate Programs
Next cohort: Summer 2026
Digital Asset Management Bronze Certificate
6 months | 6 courses | 100% online
The foundation of the Rutgers DAM track. This six-month program covers the essential pillars of DAM, from governance and metadata to system integration, creative operations, and implementation strategy.
Designed for professionals entering DAM or looking to formalize and deepen their expertise, the Bronze Certificate prepares you to support DAM operations across the full asset lifecycle and communicate the strategic value of DAM within your organization.
Next cohort: Fall 2026
Digital Asset Management (DAM) and Artificial Intelligence (AI) Silver Certificate
12 weeks | 100% online
For DAM professionals ready to lead in an AI-forward organization.
This 12-week program provides a practical foundation in AI fundamentals, strategy, and its real-world applications within DAM, covering AI governance, organizational readiness, workflow automation, content lifecycle transformation, and the responsible integration of generative and agentic AI tools.
You’ll leave with a roadmap for sustainable AI adoption within your DAM ecosystem.
Next cohort: Fall 2026
Advanced Creative Operations Certificate
12 weeks | 100% online
For seasoned creative operations professionals ready to lead at a strategic level.
This program explores the intersection of people, processes, technology, and data within creative operations, equipping managers, directors, and leaders with the tools to drive transformative change, optimize workflows, and align creative operations with broader business objectives.
Requires three to five years of experience in creative operations or a related field.
Next cohort: Fall 2026
Media Asset Management in Practice Certificate
12 weeks | 100% online
For professionals managing growing volumes of video and rich media content.
This program covers modern MAM approaches, AI-enabled content ecosystems, metadata and intelligent database design, and semantic search, preparing you to move from DAM/MAM specialist to strategic leader.
Ideal for professionals in media, entertainment, sports, healthcare, broadcast, and creative production.
At Avyre, we’ve seen firsthand what separates good DAM programs from great ones. And it almost always comes down to the people running them.
Governance frameworks, metadata strategies, AI readiness, and adoption plans don’t happen by accident. They’re built by professionals who have invested in understanding DAM at a strategic level.
The Rutgers certificate programs are taught by active DAM professionals and thought leaders who bring real-world practice into every course. The curriculum is rigorous, practical, and directly applicable to the challenges our clients face every day, from first implementations to enterprise-scale transformations.
We encourage our clients, partners, and the broader DAM and content operations community to invest in this kind of professional development. Better-skilled teams build better programs. And better programs deliver better results.
Have questions about which program is right for you or your team? Reach out and we’ll help point you in the right direction.
