6
Business Units Unified
19,000
Assets Migrated
1
Governed DAM environment
About the customer
The company is a diversified food and agriculture organization with operations spanning more than 60 countries. Its portfolio includes food ingredients, consumer food and beverage products, pet nutrition, livestock feed, and specialty agricultural products.
Operating across multiple distinct business units and brands, the company serves consumer retail, foodservice, and commercial agriculture markets around the world.
Technologies involved
Orange Logic DAM
Implemented as the foundational enterprise DAM for marketing and brand content
Background
Managing digital assets and creative workflows across multiple business units had become increasingly complex. Teams operated with different processes, tools, and governance structures, while content remained distributed across disconnected systems.
Assets lived across shared drives, cloud storage platforms, and external agency systems, limiting visibility and creating inefficiencies.
Marketing and product teams lacked a consistent way to track current asset versions and approvals.
Manual review processes and inconsistent workflows slowed down campaign launches and product initiatives.
Individual divisions required their own permissions, governance, and workflows without creating unwanted overlap across business units.
External creative agencies relied on separate tools for asset sharing, review, and approvals.
"We'd outgrown our old system years before we admitted it. People had built their own workarounds just to get through the day, which told us the platform wasn't serving anyone anymore. When we evaluated Orange Logic, what stood out was that it could actually handle the complexity of six business units without forcing us into one rigid structure. That flexibility, without giving up governance, is what made the decision easy."
– John Doe, VP of Sales
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Objectives
Centralize creative assets
Establish a single source of truth for marketing, product, and brand content.
Improve asset discoverability
Enable teams and agencies to quickly find, reuse, and manage assets.
Accelerate go-to-market
Improve content access, review cycles, and collaboration to reduce campaign delays.
Standardize governance & security
Establish scalable permissions and user controls aligned to the company’s divisional structure.
Drive adoption
Support organizational change and equip teams to confidently use the new platform.
Enable future integration
Support organizational change and equip teams to confidently use the new platform.
Our Approach
Assess & Design
We worked across key business units to understand existing content, workflows, governance requirements, and divisional needs, then designed a scalable DAM architecture and taxonomy around how the organization operates.
Configure & Govern
We configured Orange Logic with standardized metadata, role-based security, and permissions that allow individual divisions to operate independently while maintaining appropriate enterprise-level visibility and oversight.
Migrate & Enable
The initial rollout prioritized key food and pet nutrition business units, consolidating assets previously spread across shared drives and file-sharing platforms.
Workflow automation, content transformation capabilities, and agency onboarding established a foundation for broader adoption and future growth.
What Set This Project Apart
Enterprise Standards. Divisional Independence.
The challenge wasn’t simply centralizing assets. Multiple business units needed to operate within one enterprise DAM without losing control over their individual content, users, and workflows.
The governance model was designed around the company’s real-world divisional structure, balancing independent operations with enterprise-level visibility and oversight.
Results
With Orange Logic as its first enterprise DAM, the company now has a governed, scalable foundation for managing creative assets across brands, business units, and external partners.
- Centralized access to digital assets previously distributed across shared drives and file-sharing platforms
- More consistent asset organization and discoverability through standardized taxonomy and metadata
- Clearer access and governance across divisions through role-based security and permissions
- More efficient asset distribution through content transformation capabilities
- A scalable foundation for expansion, A scalable foundation for expansion
"The Avyre team was outstanding throughout the entire implementation phase. Their expertise and deep understanding of DAM ensured a smooth deployment. They were consistently professional, highly responsive, and proactive in addressing challenges, making the transition to our first DAM both efficient and effective."
– Shawn R., Sr. Associate Brand Manager
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