6
Business Units Unified
19,000
Assets Migrated
1
Governed DAM environment
About the customer
The company is one of the nation’s largest energy delivery companies, serving more than 10 million customers through six regulated electric and natural gas utilities across the Mid-Atlantic and Midwest. It invests heavily in grid modernization, clean energy initiatives, and technologies that strengthen infrastructure and improve resilience.
Technologies involved
Orange Logic DAM
Enterprise-grade platform implemented
Background
As the company’s content needs grew across six business units, its digital asset management platform needed to evolve alongside them. The existing system, built primarily for a smaller scale of use, increasingly left gaps that teams filled with manual workarounds, scattered storage tools, and a single DAM manager fielding requests directly.
Search often required manual folder browsing, while filters depended on metadata that wasn’t consistently applied across the organization. Many requests went directly to the DAM manager rather than through self-service search.
Content lived across the existing DAM, SharePoint, OneDrive, file servers, Flickr, Canva, Vimeo, and physical drives. The metadata schema had also grown to include legacy brands, retired tags, overlapping keyword groupings, and inconsistent file-naming conventions.
Tagging, publishing, safety reviews, and HR checks relied on manual follow-up. Employee-photo reviews happened ad hoc rather than through a trackable workflow.
Business units had different folder structures, processes, and levels of DAM adoption. Contributor access was limited, lifecycle processes for outdated or sensitive content were still developing, and teams needed a more governed way to share content externally with agencies and partners.
"We'd outgrown our old system years before we admitted it. People had built their own workarounds just to get through the day, which told us the platform wasn't serving anyone anymore. When we evaluated Orange Logic, what stood out was that it could actually handle the complexity of six business units without forcing us into one rigid structure. That flexibility, without giving up governance, is what made the decision easy."
– John Doe, VP of Sales
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Objectives
Establish a single source of truth
One governed repository for approved content, with permissions-based separation by business unit
Create a unified future state
Bring all business units onto one platform for consistent sharing, discovery, and governance
Formalize review workflows
Move safety, HR, and approval processes into the DAM, replacing ad hoc email coordination
Modernize search & metadata
Implement filter-first navigation backed by a clean, standardized schema, retiring legacy brands, obsolete tags, and overlapping keyword groupings
Migrate assets from the existing DAM
Move roughly 19,000 assets through extraction, duplicate handling, and validation in a structured, low-risk process
Drive platform adoption
Train administrators to manage the platform and support their teams independently after go-live
Our Approach
Assess & Design
We began with discovery across every business unit to understand existing content, workflows, metadata, permissions, and governance requirements.
From there, we designed a standardized metadata taxonomy tailored to the company’s content and documented it in a comprehensive Configuration Workbook for long-term maintainability.
Configure & Govern
We implemented inheritance-based tagging to reduce manual effort and configured a branded Orange Logic homepage that gives teams immediate access to high-demand assets such as logos, brand guidelines, and marketing templates.
Review workflows were formalized inside the DAM, replacing ad hoc email approvals with a structured, status-driven system and visibility-based access controls.
Migrate & Enable
Approximately 19,000 assets were moved through a validated migration process that included metadata curation, test uploads, bulk migration, a delta run, and full validation ahead of go-live.
Tiered training and post-launch support equipped administrators across the business units to manage the platform and support their teams independently.
What Set This Project Apart
Building for Tomorrow, Not Just Today
Rather than starting with a lightweight DAM and replacing it as requirements grew, the company chose to build an enterprise-grade content foundation from the outset.
Orange Logic not only meets the company’s immediate needs but also supports more users, content, and workflows as the organization evolves.
Curious how Orange Logic could work for your organization?
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Results
With Orange Logic as its central DAM for final assets, the company now has a more consistent way to find, manage, review, and share content across the organization.
- Easier content discovery through standardized metadata and filter-first search
- Structured review and approval workflows that replaces manual coordination
- Clearer ownership, permissions, and access across teams
- Faster access to high-demand brand and marketing content
- Administrators equipped to independently manage and support the platform
"Avyre didn't just help us pick a platform, they helped us figure out what we actually needed before we ever looked at vendors. That discovery work saved us from making the same mistake twice. Now our teams can find what they need in seconds instead of emailing someone and waiting. We couldn't have gotten this far without them."
– John Doe, VP of Sales
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