About the customer
The company is a leading manufacturer of automotive protection and accessory products, serving both consumer and business markets. Its catalog spans floor mats, cargo liners, and other vehicle protection accessories sold through its own Ecommerce site, retail partners, and major online marketplaces.
Technologies involved
Aprimo DAM
Optimized and implemented as the central asset platform
Inriver PIM
Realigned to support governance and syndication
Background
As the company’s catalog and channel footprint grew, its digital asset and product information processes needed to scale alongside them. Content was spread across legacy systems, spreadsheets, and various drives, making it difficult to maintain reliable sources of truth.
Teams often needed to check multiple locations to confirm they had the latest spec sheet, image, or product attribute, adding time to everyday tasks and product launches.
Product data and DAM workflows weren’t fully aligned, so updates didn’t always carry cleanly between systems. Inconsistencies could surface downstream as incorrect images, outdated attributes, or inaccurate listings.
Retail partners and marketplaces had different content requirements, meaning upstream inconsistencies often required manual correction once product information reached its destination.
Incomplete or inconsistently structured product data made it harder to find and confidently select the right assets, increasing reliance on institutional knowledge rather than the systems themselves.
"We'd outgrown our old system years before we admitted it. People had built their own workarounds just to get through the day, which told us the platform wasn't serving anyone anymore. When we evaluated Orange Logic, what stood out was that it could actually handle the complexity of six business units without forcing us into one rigid structure. That flexibility, without giving up governance, is what made the decision easy."
– John Doe, VP of Sales
Objectives
Centralize Product & Asset Content
Create structured, reliable environments for managing digital assets and product information.
Strengthen DAM & PIM Alignment
Improve the connection between assets, product data, and the channels where that content is used.
Improve Data Quality
Resolve metadata inconsistencies and gaps to improve search, governance, and downstream accuracy.
Streamline Syndication
Support more consistent distribution of product information to B2B partners and marketplaces.
Automate Content Operations
Reduce manual handling through structured workflows and stronger governance.
Our Approach
Migrate & Structure
We migrated the company's digital assets to Aprimo and restructured how master assets and renditions were managed. This created an organized foundation designed to support automation and reuse.
Clean & Govern
We conducted extensive cleanup across product and asset data, correcting metadata, resolving inconsistencies, and refining naming conventions and classifications around business-critical terminology.
Connect & Automate
We refined Inriver to strengthen product data governance and syndication.
We also built structured Aprimo workflows to support long-term asset and metadata management with less manual oversight.
Results
With Aprimo supporting digital asset management and Inriver governing product information, the company now has a more connected foundation for managing and distributing product content.
- More reliable asset discovery through cleaner, more consistent metadata
- Stronger DAM and PIM alignment between product information and related digital assets
- More consistent syndication to B2B partners, retailers, and marketplaces
- Less manual content management through structured workflows and governance
- More consistent terminology and classification across product and asset content
"Avyre didn't just help us pick a platform, they helped us figure out what we actually needed before we ever looked at vendors. That discovery work saved us from making the same mistake twice. Now our teams can find what they need in seconds instead of emailing someone and waiting. We couldn't have gotten this far without them."
– John Doe, VP of Sales
Ready to unify your product content?
