6
Business Units Unified
19,000
Assets Migrated
1
Governed DAM environment
About the customer
The company is a leading quick-service restaurant (QSR) brand with hundreds of locations across the United States. Operating through a mix of corporate-owned and franchised restaurants, it relies on a steady flow of product, menu, and marketing content to support its restaurant network and digital channels.
Technologies involved
Orange Logic DAM
Enterprise-grade DAM implemented as the central platform for marketing and product assets
Background
The company had no digital asset management system in place. Content was scattered across disconnected systems and repositories, with no central location for teams to access, manage, or distribute assets.
With a lean internal team, the company needed a more streamlined and self-sufficient way to manage growing content operations.
Digital content was fragmented across systems with no single source of truth for teams to find and access current assets.
Photography was stored in an external agency system with limited access and a cumbersome search experience, making asset retrieval time-consuming and inconsistent.
Producing and updating menu boards, digital ordering content, and marketing collateral was slow and resource-intensive.
A lean team had little bandwidth to manage growing content operations through manual processes.
"We'd outgrown our old system years before we admitted it. People had built their own workarounds just to get through the day, which told us the platform wasn't serving anyone anymore. When we evaluated Orange Logic, what stood out was that it could actually handle the complexity of six business units without forcing us into one rigid structure. That flexibility, without giving up governance, is what made the decision easy."
– John Doe, VP of Sales
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Objectives
Establish a single source of truth
Centralize digital assets and eliminate reliance on disconnected systems and manual retrieval.
Streamline agency collaboration
Enable third-party photographers to upload content directly into the DAM.
Support core business operations
Give marketing and operations teams ready access to assets for menu boards, digital ordering, and marketing collateral.
Build for scale
Establish an enterprise-grade platform capable of supporting more users, content types, and workflows as the business evolves.
Our Approach
Structure & Configure
We worked closely with the QSR brand to configure Orange Logic around its operational needs, establishing the right platform structure, metadata framework, and role-based permissions from the outset.
Centralize & Connect
Active assets were brought into the new environment, while external photographers and creative agencies were given appropriate platform access to support a more direct content intake and collaboration process.
Personalize & Enable
We created a branded homepage experience within Orange Logic to make frequently used content easier to access and supported the team with comprehensive onboarding and training to enable independent platform management.
What Set This Project Apart
Rather than starting with a lightweight DAM and replacing it as requirements grew, El Pollo Loco chose to build an enterprise-grade content foundation from the outset.
The platform was designed not only around immediate needs but also to support more users, content, and workflows as the organization evolves.
Results
With Orange Logic as its first enterprise DAM, this restaurant chain now has a centralized, scalable foundation for managing and distributing content across internal teams and external partners.
- One central destination for active assets, giving teams easier access to current content for digital ordering, menu items, and print materials
- More streamlined agency collaboration, with photographers and creative partners able to work directly within the DAM
- More consistent content organization through a tailored metadata framework aligned to the company’s content and distribution needs
- Controlled access for internal and external users through role-based permissions
- A branded, intuitive homepage experience designed to make frequently used content easier to access and encourage adoption
- Greater team self-sufficiency, with users equipped to independently manage, organize, and distribute content
"Avyre didn't just help us pick a platform, they helped us figure out what we actually needed before we ever looked at vendors. That discovery work saved us from making the same mistake twice. Now our teams can find what they need in seconds instead of emailing someone and waiting. We couldn't have gotten this far without them."
– John Doe, VP of Sales
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